you’re wicked creative, digitally savvy and your writing skills are bar none. check out what a couple of communications pros have to say about the gig and then say hello to your new job. she works closely with management teams and execs to shape a company’s image and values, as well as the appropriate methods to communicate them to the public. “the primary purpose of a communications manager is to effectively inform and promote an organization, its brand, its people, its mission and its product(s),” says rina ortega, communications manager of artsconnection in new york.
she also writes press releases in line with current trends and attends weekly seminars and business networking events. “as an advocate of a company, a communications manager must have strong communications and people skills, be an organized strategist, able to adjust to any kind of [situation] and resilient to stress,” says bulin-diarra. for example, posting social media statuses or sending email marketing campaigns can make or break what you’re promoting.” a public relations manager, community outreach manager, digital communications manager, corporate/internal communications manager and marketing manager may have similar responsibilities. “it takes a lot of self-motivation to be in this role, constantly developing new ideas and keeping up with technology,” she says. “it makes such a difference when you genuinely love your company and your job.” “because of its key position in an organization and its many responsibilities, this role requires a bachelor’s degree with a minimum of five years of experience in communications,” says bulin-diarra.
combining creativity, digital know-how and the ability to connect people, the role of a communications manager is one of small talk and big ideas. at the heart of the role is learning and understanding the message that you’ll need to communicate. it can be easy to overlook this, and some companies do, to their detriment, but the message that you put out there counts. gone are the days when a simple advert was enough to communicate a company’s message, these days customers want more. you’ll identify the needs and desires of your business and clients and use data and insights to ensure the continual progression of your tone of voice. the role is a blend of business and creativity.
aim to find out as much as you possibly can about the company and its ethos so you can illustrate knowledge of the business. you’ll need to be the sort of person who’s always considering your next step and wondering how you can be even more effective in your role. as well as being a creative and a great writer, you’ll benefit from having an analytical mind, as head of the communications team, it will be your responsibility to assess how well your communications are performing and share this information with the senior team and stakeholders. learn all you can on the job and in no time, you’ll be ready to lead the whole team. the accuracy, completeness and validity of any statements made within this article are not guaranteed. but what positive steps can you take to get back on track after making a mistake?
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