have you ever thought about all the hours of planning that go into running a store and persuading customers to spend their money? and with more people shopping online, working in retail can also help you quickly develop a career in e-commerce. if you work in retail, you’ll need to be good with numbers, interact well with others, and be able to persuade customers to make purchases. retail workers need to focus on detail, whether it is making sure a customer receives the exact change, keeping items in the store fully stocked, or making sure that the products are properly displayed. people in retail need to be able to speak with customers, buyers, other employees, and employers. having good communication skills means speaking clearly and effectively with people.
retail associates, in particular, need to be positive and friendly to help customers make purchases and resolve with any issues they face while shopping. many retail jobs today will include some use of computers and mobile devices, so it is important that you demonstrate some skill in technology when you apply for a job in retail. people in retail must be able to put on a friendly face, and be patient with frustrated customers. you need to do basic math, calculate prices, add up discounts, make change for customers, count inventory, and more. you will have to be able to clearly explain the company’s products, and market them to customers. add relevant skills to your resume: include these terms in your resume, especially in the descriptions of your work experience and history. keep the top skills listed here in mind during your interview, and be prepared to give examples of how you have used each skill.
digital disruption has reshaped every business sector to varying degrees, although its impact has arguably been felt most acutely within the retail environment, and that’s made developing key soft skills in frontline staff more important than ever for today’s retailers. a study, for example, found that the average shopper now regularly uses between five and seven retail channels. in this age of escalating digital disruption, the customer experience has become a key competitive differentiator for traditional retailers. frontline retail employees are the primary custodians of that experience— 68% of consumers say it’s absolutely critical or very important to interact with a salesperson who understands their preferences or needs.
it’s against this backdrop that retailers should focus more of their attention on the development of key soft skills in their frontline staff. this is particularly true in retail, where employees represent the frontline of the customer experience. by leveraging learning and development to help their frontline employees to develop key soft skills, retailers can boost employee engagement while improving the quality of their customer service interactions and, ultimately, increase customer loyalty. social assessment™—a system that leverages contemporary social learning and collaboration tools to solicit continuous feedback—is a particularly effective and engaging modern learning strategy that retailers can use to help frontline support staff improve their soft skills by better measuring the impact that training has on their development. read our ebook “social assessment™: new ways of learning, a modern framework for feedback” to learn more about social assessment and how you can use it in the workplace.
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