audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. if the politician used the opportunity to discuss a piece of legislation, the audience would probably be offended and the speaker would lose credibility. if a speaker launches into a technical discussion of genetic engineering but the listeners are not familiar with basic genetics, they will be unable to follow your speech and quickly lose interest. a speaker would probably be inclined to spend the majority of the speech giving reasons why a park would benefit the community.
politicians usually pay a great deal of attention to demographic factors when they are on the campaign trail. the setting of a presentation can influence the ability to give a speech and the audience’s ability and desire to listen. knowing the difference will assist in establishing how hard a speaker needs to work to spark the interest of the audience. an effective speaker must be able to show their audience why the topic they are speaking on should be important to them.
the most important is to know and understand your audience as well as the venue logistics. they may have cultural or geographic biases and the more you understand them, the better you can express yourself to them and avoid speaking gaffes. it is also important to know the level of knowledge they have about your topic, so you can present the information with the correct tone to keep people interested and engaged. how is their sense of humor? there are several things you can do to prepare and research your audience before and at the beginning of the talk that will help you adjust your speech to better engage the audience. prior to the meeting or event, speak to the organizer or sponsor of the meeting and find out the level of knowledge the audience has on the topic for discussion.
if you are unable to find out much information about the audience prior to the meeting, you’ll have to improvise and adjust your talk on the fly based on information you collect at the beginning of the meeting. you’ll also make a few friends in the beginning and it’s always nice to have friends in the room. if the audience seems to be in a lighthearted mood, the speaker can use humor to keep audience interest. if they seem to be serious or the topic is of a serious nature, then the speaker should get right to meat of the talk. your audience will be engaged and satisfied, and you will willingly accept their applause at the end. read more: 3 keys to public speaking public speaking doesn’t have to be scary how to become a people person communication preferences sales policy sitemap © 2020 the american society of mechanical engineers.
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