product definition document

a product requirements document (prd) is an artifact used in the product development process to communicate what capabilities must be included in a product release to the development and testing teams. it painstakingly lists out everything required for a given product release and serves as the document of record that the entire release is based on. the prd may follow on the heels of a marketing requirements document (mrd)—created by product marketing, marketing, or product management as well—that describes customer demand, market opportunity, and a business case for the overall product or a particular product release. engineering will create a functional specification, which describes how each item in the prd will be implemented, and they may also create (or update) an architectural design document. to support each desired capability, there should be an accompanying use case illustrating how a user would utilize this functionality and to inform the test plan.

in addition to the specific features and capabilities, the prd should include an overview/purpose for the release. while this shouldn’t try to replicate what is in the mrd, it should detail exactly what the product team is trying to achieve with this specific release (as an mrd may be used for multiple releases of the same product/suite of products). the following is a basic outline of what should be included in a prd. from there, whichever product prioritization methods are already being used should be tapped to identify what is in scope for the release. at this stage, there will be questions, clarifications, and challenges from the technical team that should be addressed verbally and updated in the prd if necessary. the goal is to have a prd thorough and comprehensive enough so there are no surprises later on.

it is the foundation that any agile product team needs to ensure all stakeholders involved are aligned and the roadmap for the product team is clear. in short, a mrd is a piece of research that identifies the market needs and opportunities with a product from your company. this will ensure your development team creates a product that solves its purpose and does so in a way that is enjoyable for the end-user. each persona that you create should act as an input on the product’s experience and should have a particular purpose or challenge to help your product reach its end-goal.

naming personas will help a product development team be able to design for someone, not something. wireframes don’t need to be something beautiful, but they need to give your engineers and other stakeholders a clear vision of how the product will be used and how a user will flow through the product. the first iteration of your product should be exactly that, a first draft. how to write a product requirements document can be a daunting task, and it’s hard to get a grip on where to begin.

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