“knowing the content of the functional areas of business is important, but to give life to those ideas—in meetings or in solo presentations—demands an effective oral presentation.” the ideas should then be organized to include an introduction, a main body or text, and a summary or conclusion. whether they are projected from a pc, displayed on chalkboards, dry-erase boards, or flip charts visual aids should be meaningful, creative, and interesting in order to help the speaker get a message across. it is also important for the speaker to anticipate questions the audience might have and either include that information in the presentation or be prepared to address them in a q&a session at the end of the presentation.
the delivery of effective oral presentations requires a speaker to consider his or her vocal pitch, rate, and volume. finding the appropriate volume is crucial to the success of a presentation as well. but business consultants urge entrepreneurs to treat public presentations and oral communication skills as a potentially invaluable tool in business growth. murphy, herta a., herbert w. hildebrandt, and jane p. thomas.
oral presentations are commonplace in the business world. whatever the case, oral presentations at the workplace must achieve a specific goal, include visual aids and be delivered to the right audience. whether an employee is presenting to a department or company-wide, it is important to gear the presentation toward the audience. for example, engineers that are presenting to marketing and financial managers will need to share information that is relevant to product features and the cost of production, respectively. the employee or manager should first decide how to present the information. limit the number of slides, including those on a laptop, to eight or 10. the average presentation should last about 10 minutes, allowing five minutes for questions and answers. slides should be easy to read and have plenty of white space.
the manager should open with a comment or question that gets the audience’s attention, according to the article “making business presentations work” at businessknowhow.com. managers should get to the point in the body of their presentation, allocating about 65 percent to 75 percent of their time to it. including questions, the closing should be 10 percent to 20 percent of the overall presentation. the manager or employee should relax and take a deep breath before commencing their presentation. use a pointer to stress certain points on the screen if you are using an overhead projector. however, it is important to turn back toward the audience when talking. while practicing, the manager should use a stopwatch to get their exact timing down. in addition, it always helps to anticipate the types of questions people will ask.
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