one-pagers help you consolidate and communicate the most relevant information regarding your product or business and help move your business forward. a one-pager is a brief outline of your business, describing what your business is about, what the problem you are trying to solve, what your needs are, and ultimately what you want your audience can achieve from you. the primary purpose of your one-pager is to sell the reader on your business. now that we’ve discussed a ton about the role content of your one-pager plays in its success, it’s time to make sure that we cover how to have the best design in place to make it eye-grabbing and enticing.
you have to present that vital information in a professional, readable, and visually stunning manner. just copy-paste the url of your content on a blank line of the document editor and hit enter. you can use bit templates as a great foundation for your one-pager and all you need to do is personalize the content. you can change the theme of the document and update its primary color to match your brand’s color scheme with a click of a button! make sure you perfect it by bringing in team members from various departments and collaborating to create a one-pager that you are totally satisfied with.
there are many people who believe that using templates are the scourge. even marty cagan (legend) wrote recently: so many product people have been led to believe (and wish to believe) that there’s a framework or template for everything. for some tasks in product it saves time to start with a template. it makes sense to begin half-way using someone else’s distilled knowledge, than muddling through on your own. it is a living document that communicates the ideas and goals of a particular feature, or bet, in a single page. rather, a good one-pager takes a data-informed perspective on risk and return the product manager writes it but it is for the product team. this is important because it needs to be written so that people without context or prior knowledge are able to understand it. because it is a tool to share context and information with other people, kickoff or another team ceremony is the best place to introduce and run-through it.
this is probably the hardest to get right because it needs to be clear enough so that people know what it is, but flexible enough to encourage solutions. it is difficult to do this before knowing the solution, but most endeavours have a high level value of effort that the business will give. mal sanders is the head of product and design @ servcorp, a global workspace company based in sydney australia. mal is also the creator of the 1–2–1 wednesday product newsletter. 1m+ readers. join us at members.productcoalition.com the world’s largest independent product management community. 1m+ readers. 7,000+ slack members.
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