marketing communications training

after completing this course you’ll be able to use integrated marketing communications (imc) in the process of creating valuable brands and winning your consumers. after this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing. we will run through the marketing process and how to elaborate on the important decisions that marketing managers need to take through the marketing process. you will learn to tailor your communications strategy in line with the specific company characteristics, goals and needs.

you will have access to the latest trends and tools that are used in integrated marketing communications. in this specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. to access graded assignments and to earn a certificate, you will need to purchase the certificate experience, during or after your audit. if you only want to read and view the course content, you can audit the course for free.

in this course, you’ll learn to plan, set up and execute successful integrated marketing campaigns. we’ll explore the strengths, weaknesses, uses and costs of different marketing channels. by tapping the minds of the top thinkers, doers and leaders in the field, we offer a transformational learning experience. the following individuals serve as the advisory board for this program. learn more » this course is part of a certificate program. to apply to the full certificate program instead, visit the certificate in strategic marketing page.

we accept course applicants on a space-available basis and will email you before the first class to let you know if you’ve been accepted. including time in class, you should expect to spend five to six hours a week on coursework, depending  on your level of experience. to learn more, see english language proficiency requirements – noncredit programs. to enroll, international students must have a visa that permits study in the united states. you earn the certificate by adhering to the program’s attendance policy and successfully completing all required courses. for more information, see earning the certificate.

after completing this course you’ll be able to use integrated marketing communications (imc) in the process of creating course overview identify communications objectives use a process- based approach for planning and designing just how familiar are you with a marketing communication campaign? learn more about this key pillar, marketing communication online courses free, marketing communication online courses free, marketing courses, integrated marketing communication online course, integrated marketing communication syllabus.

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