initial planning

although the people who will visit and use your site will determine whether your project is a success, ironically, those users are the people least likely to be present and involved when your site is designed and built. identify the potential audience for your web site so that you can structure the site design to meet their needs and expectations. if you are redesigning an existing site, take a close look at the web server logs from the server that hosts the site and work with your webmaster to develop reports on how the site is currently used and on trends of use over time.

each member of a site development team will bring different goals, preferences, and skills to the project. once you have an idea of your web site’s mission and general structure, you can begin to assess the content you will need to realize your plans. content development is the hardest, most time-consuming, and most consistently underestimated part of any web site development project.

for both pilots, permission for the participation of lead department staff was sought and received from the general manager of the lead department: for the way we move, transportation services; for the way we live, community services. each of the workshops took approximately 60 to 70 hours to complete. the first step in the process is to identify strategic direction. to assist in its implementation are the six ways plans noted previously. it was considered the best place to start because it was the most homogeneous of the plans; responsibility for its implementation was overwhelmingly with one department, transportation services.

at this point the erm team had to decide at what level the strategic weightings were to occur. at this point a weighting of the goals was attempted. the goals were then placed on the vertical axis of a table, with the strategic objectives across the top. this weighting was then compared to that of every other strategic objective to arrive at a percentage of the total weighting. this allowed the group to select high, medium, or low weightings for each strategic objective.

outcomes for step 1: do initial planning. a clear understanding of what is required for this project. a decision about going ahead with the project. this initial statement will form the basis for your project plan (see developing a project charter, below). building a web site is an ongoing process, not a initial planning. after agreeing to the plan between administration and pm2 consulting, a facilitator conducted workshops. for the first pilot, three staff, initial planning nursing, initial planning nursing, initial plan example, ongoing planning, financial planning.

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