as he was doing his research, he discovered that the client wanted more than information delivered as a presentation; the client wanted the participants to identify the issues, wrestle them to the ground, and figure out how to apply the outcomes to their organization. as speakers involve the audience more, they may find their role transitioning from presenting information to facilitating discussions among the participants. the facilitator focuses on the process of the session (the how) rather than the content (what the topic is).
i often say that the difference between presenting and facilitating is the difference between being the “sage on the stage” and the “guide on the side.” a process facilitator fundamentally believes that the knowledge is resident in the room rather than in the mind of the speaker on the stage. in its highest form, facilitation expects the participants to drive the agenda and the facilitator to guide them to achieve their objective. kristin arnold, mba, cpf | master, csp is a high-stakes meeting facilitator and professional panel moderator.
did an agent work with you through the process, asking questions, understanding your unique needs, and making recommendations accordingly? remember how you felt throughout – comfortable and confident that you would be guided to the right solution? or stressed and confused, worried about making a bad decision? incorporating more facilitation versus presentation in your advisory meetings can be a powerful step to building trust with clients and co-developing more effective solutions for them. do you tend to be more of a facilitator or a presenter? however, they do most of the talking and leave little room for dialogue with the client.
focus: presenters concentrate on articulating their own capabilities, accolades and ideas in an attempt to dazzle the client. the lens tends to be turned to the firm. the firm’s experience and credentials are conveyed indirectly by the quality of the questions asked by the facilitator. facilitators favor interactive discussions and are skilled at asking questions in a structured way that gets productive dialogue flowing. they are materials prepared in advance and designed to support the presenter’s intended messages. whiteboards, for example, can be used to create and capture concepts as they develop. placemats can be prepared with partial information to provide a discussion framework, while also providing space for documenting key ideas.
a presentation is linear. facilitation: the audience does a majority of the talking. the facilitator principle that you need to always keep in mind: you are still the most important visual in your training presentation. presentation. training. facilitation. focus on content. information/. inspiration. skill. development. teaches/., facilitation presentation examples, facilitation presentation examples, facilitation skills, facilitation definition, facilitation styles. facilitation is the act of helping other people to deal with a process or reach an agreement or solution without getting directly involved in the process, discussion, etc. presentation is an activity in which someone shows, describes, or explains something to a group of people.
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