communication skills are important for everyone, but they are especially important for leaders and aspiring leaders. the communication skills that served you well at the beginning of your career might not suffice if your role expands to lead a team or head up a project. first, you have to assess your skills honestly, and you need feedback from others to do that. you can start by noticing how people respond to you, vernon suggests. you can say: “hey, i’m working on fine-tuning my communication skills and my leadership voice. but often, the biggest challenge is “speaking up and getting into a conversation,” vernon says. higher-level communication focuses more on the outcome than the activity—and more on stories than on details, vernon says. “instead of dumping a bunch of data on the table,” think about the context you use to frame the data.
successful leaders need to recognize that “communication is not just about us,” vernon says. “communication becomes: what do they already know, what do they need to know, and what do they want to know?” “to influence, make sure you’re speaking to what is it they want to know,” vernon says. by observing other leaders, you can pinpoint what you want to improve and set goals. for example, “maybe there’s a lot of silence in meetings,” which can make extroverts uncomfortable and want to fill the silence. so vernon cautions against “overleveraging some of your communication strengths that may have served you well previously.” “identify the resources that are going to serve you well,” and then set goals and practice, vernon says. “like any other skill, [higher-level communication] takes practice and fine-tuning.”
whether you’re a manager within an already-successful company or want to propel your business to the fore, a strong communication strategy has an undeniable impact. here’s a breakdown of the types of communications courses available: discover the essentials for effectively engaging your team, leadership and clients. courses include: “effective business communication skills” (schulich), “communication skills for managers” (sauder) and “communication and persuasion in the digital age” (mit sloan) take your communication skills to the next level with a programme aimed specifically at honing your influential capabilities.
who should attend: executives in mid-level or higher positions who want to learn to effectively influence business audiences courses include: “communication strategies: developing leadership presence” (nyu stern), “communication for leaders” (duke) and “communication excellence: developing your leader communication card in a digital world” (michigan state) for those seeking certification in communication, a number of business schools offer open programmes that provide a versatile set of communications skills from which to draw. who should attend: mid-level career professionals or those hoping to demonstrate relevant skills as part of a career switch into the communications field courses include: “strategic business communication certificate” (quinlan) and “effective presentation and communication skills certificate program” (depaul) communications programmes created to address the specific needs of certain industries and individuals are available. these include courses on public speaking, which explore the anxiety behind this issue and how to overcome it successfully; communicating with figures, for business leaders who need to speak regularly on sales or other statistics; and programmes for women in leadership roles. to aid you in your programme search, here is a quick breakdown of the types of global strategy programmes you can choose from.
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