to be successful, organizations should have comprehensive policies and strategies for communicating with their constituencies, employees and stakeholders as well as with the community at large. hr professionals may initially think of communication mainly in the context of delivering messages to employees about business issues, policies and procedures, but two-way communication plays an essential role in a comprehensive communication strategy. despite the difficulty of doing so, organizations should strive to collect qualitative and quantitative information to evaluate their efforts: identifying audience issues is a key task in ensuring effectiveness in any communication strategy. one of the major challenges in developing and executing communication plans is to select the best vehicles for delivering any given message to and from employees.
electronic communication is a fast and easy way to reach many employees at once. organizations may have employees located across the city or across the globe and may need to rely on virtual team meetings to get work done. one of the most used and undermanaged tools for employee communication is the proverbial grapevine. communication is vital to explain the change and the rationale to employees, as well as in developing new strategies for communicating with the outsourced vendor.
but, when the chips are down and you have to have a difficult conversation, it’s vital to have a few strategies up your sleeve to ensure that you get the most out of it. it’s equally important, though, in a collaborative sense, in terms of listening to your team and working with them to address any concerns that they might have. try to create a relaxed and approachable environment for your conversation, because if you seem hurried or tense, that’s not going to make the other person feel at ease. secondly, though, effective communication methods should also be part of the training that you give to your employees. your message should be clear and authoritative enough the first time round that you shouldn’t have to keep repeating yourself.
this open style of meeting is a great way to communicate with your employees, and for them to communicate with you too – it’s a two-way street! to avoid any kind of unnecessary perceived time pressure, make sure that you put a goal for response/action in your initial email. sometimes, you need to think a little outside the box to make your communication as effective as can be. we’re not suggesting that you literally play charades in the office (well, not every day anyway), but introducing a physical aspect to your communication can encourage your team to think outside of the box and can help instructions to stick in their minds. at the end of the day, effective communication has to work for you and your team, and no-one else.
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